How malting barley certified seed benefits the entire value chain

Step 1: Certified seed grower produces Identity Preserve (IP) malt barley certified seed

Step 2: Farmer pays a premium for IP malt barley certified seed and produces a crop that meets malt standard

Step 3: Malting company pays a premium for IP malting barley produced by the farmer

Step 4: Malting company batch malts the IP malting barley to the craft brewers’ specifications

Step 5: Craft brewer purchases IP malt and brews premium IP craft beer

Step 6: Consumer pays a premium for end product – high quality IP craft beer

Step 7: Canada retains its reputation as a producer of high quality, trusted agricultural products